The most terrifying paragraph I've read today

“Five years ago I would’ve told you that technology was hurting toys because kids were watching their iPads instead. Now I think it’s helping—even preschoolers are engaging with brands,” says NPD Group’s Juli Lennett.

-From an article on the competition between Mattel and Hasbro over the Disney Princess business.

I swear if I ever going to have children I'm going to raise them in a tree in the wilderness.